JOHNNY CUPCAKES X SANRIO COLLABORATION 2016
Mark your calendar for Saturday, November 5th, when Collaboration No. 3 between the bakers at Johnny Cupcakes and the fine folks at Sanrio takes place! This time around, the tried and true recipe includes not only Hello Kitty, but Keroppi and Badtz-Maru too! In 2011 the first batch immediately sold out, which led to the extremely popular 2012 Johnny Cupcakes Hello Kitty Halloween release. The tasty confections for 2016 will be exclusively released at johnnycupcakes.com, Johnny Cupcakes’ store at 279 Newbury Street, Boston, and Newbury Comics’ retail locations. The collection will also be available at Sanrio.com and select Sanrio boutique stores later this month. The menu has a sweet variety of five t-shirts for both men and women and a hooded sweatshirt for men and women, a tee for kids, a baby onesie, a variety of stickers and an enamel pin. Stop by Johnny Cupcakes Boston and meet Keroppi! The first 50 people in line will receive a gift bag of goodies! Enter the giant oven door at 12noon EST November 5th, or shop online at johnnycupcakes.com.

About Johnny Cupcakes
Johnny Cupcakes is a Boston based, culinary themed, t-shirt brand. JC boasts a robust eCommerce site, successful traveling pop-up shops, & retail stores that offer a unique “t-shirt bakery” experience with t-shirts displayed on baking trays, in vintage ovens and industrial refrigerators. When you purchase a t-shirt, they are packaged in pastry boxes! Johnny Cupcakes has woven the cupcake bakery theme into every aspect of his business, regularly intrigues, delights and bewilders customers, tricks hungry people with his unexpected products and frosting scented fake bakeries, and fun-filled brand experiences. Thousands have the brand’s cupcake and crossbones logo tattooed on them, while hundreds camp out for releases. Learn more about Johnny Cupcakes, The World’s First T-shirt Bakery, at www.johnnycupcakes.com and through social media @johnnycupcakes

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.

Media requests: Orsi Public Relations
Dyann Hawkins/Racine Diaz (323)874-4073
dyann@orsipr.com/racine@orsipr.com

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